Getting Customers To Close Themselves – Stop Selling and Start Caring
There’s a common myth in sales that when selling to a prospect, we as salespeople must close the sale.
This could not be further from the truth. While we may there to guide a prospect towards making a decision, we cannot close the sale for them.
In reality, the customer is the one seeking a solution to their problem. An experienced salesperson can help the prospect to see that their product or service will resolve their problem.